Call now to book a FREE consultation
0845 0945 819
Team Business Development
A unique approach to rapid business transformation
TBD was used to resolve a paralysing conflict at a £5 million p.a. failing RNLI lifeboat manufacturer.
Opinion within the board had polarised between two opposite and conflicting strategic directions. Tempers were rising and critical time was lost while there was an impending drop in new RNLI commissions.
A TBD style strategic analysis, and team-planning workshops led to a firm consensus at board level within a few weeks. A strategy was rapidly developed, that aligned new product development with both market demand and the company’s core competence. This new direction allowed the company to move forward after a two year hiatus in new sales generation.
As a result, crucial market research was carried among the one hundred and twenty UK harbour masters. The feedback from this research led to the company modifying the boat design so as to drop low priority features and so reduce the overall investment cost.
These crucial modifications and cost reductions were then followed-up with a direct response marketing and sales initiative to promote the company’s new line of fast pilot boats. Within a few months firm interest was attracted from UK harbour masters for three pilot boats at £500,000 each. The size of the potential orders was sufficient to secure the short-term future of the company.
For more information on how TBD can transform your company’s performance contact 0845 0945 819 or email.
How and why changing organisational design and leadership style transforms work culture and provides real competitive advantage. Buy now from Amazon
Taking a systems approach to improving employee engagement can have an impact out of all proportion to the costs and effort involved. Free download
Management induced stress provokes low performance, compassion fatigue and mistakes that puts thousands of patients' lives at risk every day, read the white paper to learn why ...